When crafting your story, developing your product, or announcing your service, your challenge is to ensure it reaches the widest possible audience. And while most companies will send out the obligatory press release and do what they can to unleash the social media hounds to increase their reach, here’s the question you must answer:
How do you handle the vast majority of people who would like to see and hear what you have to offer, but are simply unable to be where you are due to cost, schedule or other conflicts?
What is needed is an easy way to keep all of your audience up-to-speed on what makes you (and your company) great:
- As soon as it’s announced,
- Regardless of anybody’s location,
- And to have an archive of this content available for other sales and marketing uses (ie; previously mentioned social media hounds).
Since 2009, this has been what PodWorx does via its live streaming service. As the most experienced live streaming producer in Nevada, we’ve done this a lot.
That’s the good news.
The bad news? For many, it was cost prohibitive.
Because staying connected to your audience, in spite of their location, is important, Scott Whitney (PodWorx owner) set out to drive down the cost associated with creating a multi-camera, multi-shot, broadcast-quality production. And do so from the customer’s choice of locations.
He first touched on this topic in a Facebook LIVE “Activity Brief”:
The “beta test” he spoke about in the video didn’t meet the high standards he’d placed on himself and his services. So, from October to December of 2016, Scott set out to design a breakthrough in sophisticated on-site, multi-camera broadcasts and high-definition recordings at an unbeatable price.
On January 18th, 2017, at The Smith Center’s Cabaret Jazz Theater, PodWorx proved it could be done in arguably one of the most complex multi-camera production environments a director has to manage – 16 distinct acts in two hours. Below is a short example from the evening, featuring the fantastic Clint Holmes.
After a number of other on-site tests, we knew we were ready.
Introducing LIVE STREAM Las Vegas, a service which eliminates the distance between you and your:
Compared to previous costs charged by PodWorx for onsite live productions, LIVE STREAM Las Vegas reduces the cost by 25-75 percent.
Imagine being able to. . .
- Demonstrate your latest product to a live, world-wide audience,
- Educate (and interact live!) with your clients,
- Reveal what exactly differentiates you from the competitive herd.
And image being able to re-purpose all this broadcast-quality content for further sales and marketing efforts. And do if from anywhere, as we produced content all over the Las Vegas Valley (and beyond).
With PodWorx’s LIVE STREAM Las Vegas, all this, and more, is yours.
What You Should Expect. . .
What used to take several vehicles AND multiple trips to and from our truck to setup all our equipment has been radically reduced. We’ve designed a sophisticated system so compact and easy to transport we can be setup and ready to go in just 1-2 hours*. (We even bring our own table!)
* Nick thinks he can do it in 30 minutes. God bless his heart.
Today, the requirement to broadcast to a wide range of devices is paramount. Your live stream will look great on desktop and all mobile devices. This will prevent folks from missing out on your broadcast and increase the probability of interaction with your audience.
Single camera, static videos are boring. Shaky cell-phone videos are problematic as well. And your audience has gotten use to dynamic content, thanks to television and well-known on-demand providers (HBO, Netflix, etc). We offer a number of options regarding the number of cameras we deploy for an event. Moreover, our cameras are configured to provide 2-8(!) shots each. We’ve produced events with over 12 different shots used throughout the production.
Your video is shot in either 720 or 1080 HD. This ends the challenges faced when working with low-quality video and ensures your audience will enjoy the best quality available.
Easily one of the most frustrating parts about multi-camera shoots is the wait. . .for the post-production work needed to create a finished product. By using a “technical director”, your event is shot in the same manner as a live television show. This means, you don’t have to wait for days (or weeks) for your video. Instead, once the event is complete, we can transfer your finished video on to your own hard drive.
Do you have something lined up in a classroom, boardroom, or concert hall? Regardless of your location, we bring our equipment and people to you. This normally makes for a more familiar setting for “the talent” and often reduces preparation time for those on-camera as well.
Along with the images captured by our cameras, we’re able to pre-load a wide variety of graphics, Powerpoint presentations, videos, lower thirds, laptop screens, and much more. Need a little music pre- and post-show, we can help with that, too.
One of the most important things about video is good audio. We are able to connect with your in-house audio system to ensure the best possible sound for your audience. (We’ve been known to add a bit of enhancing as well!) Don’t have in-house audio? We can help with that, if requested.
Multiple Broadcast Streams
Want to live stream to your Facebook page? How about your Twitter or Youtube pages? Or maybe your own website. Don’t leave your audience out. We can broadcast to up to three different locations at the same time. (Bandwidth permitting, of course.)